London-based singer-songwriter and producer Jewelia crafts quirky, emotionally rich alt-pop, in a blend of nostalgic synth textures, energetic indie pop rhythms and intimate, often self-deprecating lyrics. Her work draws influence from Kate Bush, MARINA and Lana Del Rey through to Allie X, The Neighbourhood and the 1975, but always in her own distinctive voice.
 

Jewelia's album "Little Wins" explores self-acceptance and emotional growth, blending 90s–00s influences with modern alt-pop edge. Funded by over $10,000 on Kickstarter, it was released via London label Pretty Decent Music and received praise from Clash, The Daily Star, FAULT, Wonderland, Loud Women, Women in Pop, The Vinyl District, and was named BBC Introducing Recommendation of the Week by Abbie McCarthy. Little Wins also earned national and regional radio play across BBC Radio, Amazing Radio, BBC Three Counties and more, and led to a small but packed self-organised headline tour in London, Manchester, Birmingham, Brighton and Southampton and her first sold out shows. In 2025, Jewelia made her debut at Glastonbury Festival and performed at Hyper Japan Festival in London.
 

Jewelia built a small but committed online audience, with over 2 million YouTube views, 1.5 million Spotify streams, and placements on playlists such as New Music Friday UK, New Music Friday Romania, Chill Pop Hits, Viral Hits, Autumn Chill, Rising Pop (Tidal) and New in Alternative (Apple Music). Her single “Life is a Highway” was recently featured in the Netflix series Tires.
 

Born in Bucharest and now based in London, Jewelia originally studied Law before dropping out to pursue music full-time. She holds a degree in Creative Music Technology from the University of Surrey and a Master’s degree in Audio Engineering, she writes and produces her music and also directs and edits all her music videos. 

 

With a new era of darker, edgier alt-pop on the horizon, Jewelia continues to build her world... stay tuned!